According to Optus, the Business App Store provides a variety of new and innovative applications to help small and medium as well as large enterprises get the most out of their mobile devices.

Optus' Managing Director of Small and Medium Business, Rohan Ganeson, said, "This dedicated Business App Store means our business customers can access a number of productivity-centric applications, amongst others, to help them in their day-to-day activities whilst they get on with their business.

"We're excited about giving our business customers a range of built for business options which will make their working day more efficient and we understand that business customers have both personal and business needs—now there is one central place to download applications," added Ganeson.

The applications are compatible with Symbian phones, Blackberry, and even some Android phones, although users are advised to select their handset model "to ensure that this application is compatible". 

To access the Optus Business App Store, Optus customers can visit http://appstore .optusbusiness.com.au or via Optus Zoo application icon on your handset.