A brand name from the past Telefunken made its name in Australia during the era of CRT TV's when it was seen as a premium brand that sold alongside other German brands such as Loewe and Grundig.
Now distributed by Yale Prima the brand is set to make a major reappearance in Australia across both LCD and Plasma TV's and a range of audio products.
In Europe the brand has had a rocky ride but it is now in safe hands after investors linked with Daimler Mercedes took over the Company late last year.
In Australia Yale Prima carry no stock instead they work with mass market retailers like K Mart, Target and Aldi in the development of "ideal products" that have appeal and can be shifted quickly said Leonard Kirsch the Sales Director at Yale Prima a Sydney based distributor.
"We believe that the consumer is moving away from some of the big brands like a Sony, Samsung or LG to brands like Telefunken which is a known brand, a European brand and one that we can deliver into the Australian market at a reasonable price". He said.
"Currently we are working with K Mart to deliver a range of 15 new Telefunken audio products. This will be exclusive to Kart, however we are open to working with the likes of Harvey Norman or JB Hi Fi with other products that we have access to if the price and margin is right. We know that we can grow the Telefunken brand in Australia across both audio and display products". He added.
