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DISPLAY / LCD
LG Takes A Stab At Sony's 200Hz MotionFlow

By David Richards | Thursday | 11/06/2009

LG has taken the 200Hz TV battle right up to Sony with the launch of several new models with full HD TruMotion 200Hz technology. Earlier this year Sony were driving their Bravia TV marketing campaign based on their own MotionFlow 200Hz technology now several competitors are set to enter the 200Hz market.


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And in a clear dig at Sony's 200Hz MotionFlow technology found in their Bravia LCD TV's,  LG has said  that their full HD TruMotion 200Hz technology is different from other 200Hz technologies. Others use an interpolation system which creates "new frames" between each true frame. These interpolated frames are the TV's best guess as to what should appear LG claims.

In contrast, LG's TruMotion 200Hz employs a different approach involving frame insertions plus scanning backlight technologies. By flashing on and off, the backlight produces actual black frames between true and inserted frames therefore reducing motion blur, increasing sharpness and improving contrast levels in dark scenes.

 With LG's full HD 1080p and Super IPS panel technology, TruMotion 200Hz creates crystal clear images with true-to-life movement, even during the fastest moving onscreen action through advanced scanning backlight technology.

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