According to a report in the Japanese media, Fumio Muraoka, a senior vice president and director of Toshiba, said, "Our LCD display business has been worsening, and we are in very difficult circumstances." Talking at a recent financial briefing he said, "We are now considering how to respond to the problem and if cost reduction is enough." 

Toshiba's LCD display business recently posted an operating loss of US$211 million between April and December 2009. Since then the situation has worsened, claims the company.

"It was due to sales decline caused by shrinking demand, price decline, strong yen and so forth," Muraoka said. 

In Australia, Toshiba has done extremely well in the LCD TV market, with the company holding on to the #5 slot behind Samsung, Sony, Panasonic and LG.

A key part of the Toshiba line-up in Australia its below-40" model range, as well as its new LCD Combo TVs that come complete with a DVD player.

"Since entering the AV market two and a half years ago we've made significant inroads in building our market share," Mark Whittard, General Manager, Toshiba ISD said recently. 

Page: [1] 2 | Next Page