According to Loewe, the independent design jury were particularly impressed by the outstanding design of the super-flat Loewe sets. The concept for the Loewe Art SL came from Phoenix Design, Stuttgart, while Loewe Connect was designed by Design 3, Hamburg.

Loewe CEO Frieder C. Löhrer said, "The combination of minimalistic design and innovative technology has always been a hallmark of the Loewe premium brand. In both the Loewe Art SL and the Loewe Connect in particular, we have consistently and successfully upheld this timeless design concept."

With all its necessary components integrated, the Loewe Art SL makes watching television a pure pleasure. The Loewe Connect television line, capable of connecting a wide range of different media, has ushered in a new era in digital entertainment. Since its launch, the Connect flat TV has already won several awards and has been lauded by the press as the ‘most versatile television in the world' among other accolades.