DisplaySearch claims that 2009 was a robust year for the overall flat panel TV market, with total units rising worldwide by more than 32 per cent, very similar to 2008 growth rates. Price erosion was the major factor contributing to the excellent growth in 2009, with LCD TV average prices falling 24 per cent from 2008, much more than any preceding year.

Given the strong result in 2009, DisplaySearch has increased its worldwide TV market forecast for 2010 by more than 10 million units to 228 million units.

DisplaySearch's Vice President of TV Market Research, Hisakazu Torii said, "The rapid transition to flat panel technologies in emerging markets and the robust level of growth even in mature markets has led us to improve our outlook for 2010. This is especially true for LCD TVs, which are now projected to exceed 180 million units in 2010, a 24% increase over 2009. This is helped by the introduction of new technologies like 3D, as well as the expansion of newer features like LED backlights and internet connectivity."

DisplaySearch said that this year, volume-weighted average prices are only projected to fall by 5 per cent for LCD TVs and 10 per cent for plasma TVs.

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