Sony Australia is set to report a fall in sales and profits, as Sony sales globally continue to fall. Last night in Japan Sony confirmed that sales of their consumer products which include Bravia LED TV's and Handycam video cameras and Cybershot digital cameras, had fallen 19.9% during the past year.

In their Playstation division sales fell 10.2% as losses for this division fell to $893 million. Sony Ericsson reported a 37.2% drop in sales of their mobile phones with the company admitting that they are struggling to compete in the mobile phone market.

Overall the net loss for the Japanese Company was $439 Million which is a big improvement on previous years. 

Sources in Japan have confirmed that Sony Australia sales have fallen during the past year and that globally the Company has resorted to discounting in an effort to improve sales. 

This is the second straight year of losses as sales overall fell 6.7 percent however the Company is expecting a return to profitability this year, due to massive layoffs of staff and the closing of several factories around the world.

Sony admits that fierce competition pushed down prices and that in an effort to be competitive up against brands like Samsung who recently reported a $3.9 Billion dollar profit and LG and Panasonic they had had resort to discounting in an effort to remain competitive.

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