The new team will report to Chief Executive Howard Stringer who is being given enormous power to try and fix the ailing Japanese consumer electronics company that is haemorrhaging billions and is struggling to make a profit from most of their product categories.
In a major board meeting last week the company confirmed the appointment of new 15 directors, including the Welsh-born Stringer, who is the first foreigner to head Sony.
Sony has also set up a new business group focusing on network-oriented products and services, such as PlayStation video game operations and Vaio personal computers.
"In the 20th century, this company created great champion products ... In the 21st century, other companies took our hardware like the Walkman and added network capability and turned it into the iPod," Stringer said.
"We are not going to be beaten again in the network age."
Stringer a former CBS executive will also act as president as well as serving as chairman and chief executive.
The restructure comes as Sony is shedding tens of thousands of jobs, closing manufacturing plants while working desperately to stay competitive in the consumer electronics market.
In the gaming market, the company is struggling to compete against Nintendo and Microsoft. In the TV market, they are fast losing market share with their Bravia TV range and in the one market that looked promising for Sony, OLED display, they are set to be beaten to market by both LG and Samsung.
The restructure of senior management is seen as one last fling for the company that is currently raising billions to fund research and development, marketing and the layoff of tens of thousands of employees.
Ryoji Chubachi, who resigned as president, will remain a director. He will become vice chairman overseeing product quality and environment policies and take a more supportive role.
