Can Sony Discount Itself Out Of Trouble? COMMENT: Eighteen months ago when we first identified that Sony Australia was in trouble, their chief PR spin doctor, Jenny Geddes, did what most sloppy trades people do, she attempted to hide the fact by banning SmartHouse and ChannelNews from having access to anything to do with Sony.

NBN The Labor Policy Voters Rejected So Whats Next? Labor?s National Broadband plan which was touted as one of the key initiatives of the Labor Party is facing the chop if the Coalition gets the numbers to form a Federal Government.

How The Labor Proposed NBN Could Be A Total Disaster As IT journalists fall over themselves in support of the proposed National Broadband Network, being proposed by the current Federal Labor Government a leading financial economist, Christopher Joye has shed some light on what the real cost could be for all Australians.

Coalition Does An Aldi Quality Broadband At An Affordable Price COMMENT:What the Coalition has rolled out as an alternative broadband policy for Australia is a bet on the safe affordable side as opposed to the high risk, high cost proposal being proposed by Labor?s Communications Minister, Stephen Conroy.

Comment: Whats Wrong At LG OZ? COMMENT: The exit of David Brand from LG Australia was well and truly on the cards when the company was exposed by Choice Australia for fudging the truth about their products.

Who Has The Best iPhone 4 Network? COMMENT: The new iPhone 4 is set to be launched in Australia on the 30th of July and for many who are contemplating a new Smartphone the decision could hinge on the data package and the network.

iPhone 4 Is Still The Smartphone To Beat Say Experts The iPhone 4, which is due to be launched in Australia on July 30th is still the Smarphone to beat claims a leading research company.

Technology Analyst Claims Cash Still King A senior analyst at Ovum, says the cashless society will not become a reality in the foreseeable future.

Is Now The Time For Microsoft To Hit Back At Apple? Is now the time for Microsoft to hit back at Apple? According to technology analyst Rob Enderle it is.

AmberTech Opens A Can Of CE Worms COMMENT: The spat between Sydney retailer Digital Cinema and Amber Technology has opened up a can of worms that could well have a major impact on the specialist channel and consumer electronics and Hi Fi distributors.

Sony Socceroos & State Of Origin Become 3D Oblivion Sony is facing a 3D TV marketing disaster if Australia does not win their FIFA World Cup game on Sunday while the 3D coverage of the State Of Origin is already dead and gone as a drawcard for 3D.

Control4 Issue Needs To Be Resolved COMMENT: The decision by US automation Company Control4 to dump their Australian distributor Convergent Technologies has created a lot of tension among custom install and Pro AV professionals. What is clear is that a lot of people are angry and now want answers, including competitors.

Fibs & Misinformation Used By Sony To Launch 3D TV COMMENT: Last night Sony Australia finally admitted that they will launch their 3D TV offering in June to coincide with the 2011 FIFA World Cup. Right up to a few weeks ago Sony told journalists that their 3D TV launch will ?definitely be in July and not June? as tipped by SmartHouse and ChannelNews from as far back as early April.

Samsung IPTV Deal Has A Silver Lining For Foxtel COMMENT: The IPTV content deal set to be signed between Samsung and Foxtel could have a silver lining for the Australian pay TV Company as new TV?s emerge that are capable of delivering content over a broadband network, have built in storage and 3D TV capabilities and are able to deliver full PVR functionality.

Will WebOS From HP Hurt Microsoft? COMMENT: When the world got its first glimpse of HP's upcoming slate device at CES in January, it was in the hands not of an HP exec, but Microsoft CEO Steve Ballmer, who touted it as the sort of hardware that would carry Windows 7 into the tablet market.

iPad Potential Enormous For Home Automation Says Expert Len Wallis who is one of Australia's most successful custom installers believes that the potential for the iPad in the home automation market is ?enormous? and that the device could well change the direction of the custom install industry.

iPad To Control Home Automation And Entertainment Michael Greeson, a founding partner of Diffusion Group research claims that ?What the iPhone is to the Mobile Web, the iPad will be to the Home Web? and that the new Apple device will have a major impact in the home.

Telstra Facing Tough BigPond TV Battle Senior Telstra executives, along with their PR minders, turned up today to provide moral support to Samsung at the launch of a new range of 3D- and Internet-enabled TVs, which in future will feature Telstra?s BigPond TV.

COMMENT: Brand Thodey Stamped On Telstra The recent announcement, of a new management team by Telstra CEO David Thodey, appears to be more a case of Thodey stamping his brand of management on Telstra in an effort to build revenue for the future, than him responding to recent resignations.

More Detail Emerges On New Windows Phone Platform COMMENT: A clearer picture of Microsoft's new Windows Phone 7 Series mobile platform has been emerging at the MIX10 developers conference this week, and the more we learn, the more it sounds like the folks at Microsoft have adopted a very Apple-esque approach this time around ? tightly controlled and consumer oriented.

Samsung's Digital Camera PR Raises Serious Questions COMMENT: Samsung Electronics may be #1 in the flat panel TV market but in the digital camera market they are getting their backside kicked because of poor digital camera marketing and even sloppier PR.

Should the NBN Co Cut A Deal With Google & Forget About Telstra? COMMENT: Telstra and the NBN Co could become another horror story for the Rudd Government running into the next Federal Election, with the Federal Opposition set to start focusing on the billion-dollar expenditure that Communications Minister Stephen Conroy is looking to extract from government coffers to fund his broadband pipe dream.

How Sony Screwed Up 3D COMMENT: 3D TV was set to be a turning point for Sony, a new technology that was set to catapult the company back into the dizzy world of old, when millions of consumers purchased Sony Trinitron TVs and the difference between Sony and its competitors was measured in the hundreds of thousands of units.

Politicians Are Scarier Than Gamers COMMENT: Claims by a South Australian politician that gamers are scarier than bike gangs, is a cheap publicity stunt by a politician who is so out of touch with reality that it is frightening.

Why Samsung's Bada Is Set To Be A Fizzer COMMENT: Do we really need another mobile operating system? According to Samsung we do, which is why it is attempting to launch its new Bada OS.

Struggling Sony Banking On 3D TV Make-believe company Sony Australia is set to kick start a bitter 3D TV war later this month, with the company already claiming that it has the best 3D TV offering, spanning TV, content and cameras. The experts disagree.

JB Hi Fi Data Loss Set To Hurt GFK COMMENT: The decision by leading consumer electronics retailer JB Hi Fi to stop supplying data to research company GFK is set to have a ripple effect across the entire consumer electronics industry. It is also set to impact the credibility of GFK data from the retail technology industry going forward.

Google, Sony & Microsoft Give OZ Two Finger Content Salute COMMENT: Australia is fast becoming a content backwater, with vendors like Sony, Samsung Microsoft and Google with their new YouTube TV service choosing not to deliver online content in Australia.

LG 40inch HD OLED TV Coming 15inch OLED By Xmas LG has confirmed that its 15-inch OLED HDTV will ship before Xmas and that they will launch a 30" OLED TV in 2010 and a 40" model in 2012 that will be cheaper than current model LED TV's by 2016.

Sony A Broken Brand With Little Upside COMMENT: As we predicted, Sony has made yet another billion dollar loss, with the Company struggling to not only make a profit but find direction in a brutal consumer electronics market, which is now dominated, by the likes of Apple and Samsung and new kids on the block like Google and Vizio who are now licensing their LED TV technology to Sony.

Who's Screwing Who As Price Gouging Becomes Rampant COMMENT: A major row has broken out over who is ripping off who in the consumer electronics industry following yesterday?s launch of the new Windows 7 operating system which is up to $200 more than the same product in the USA.

Why the Harvey Norman Franchise Operation Is Flawed COMMENT: Harvey Norman Electrical boss David Ackery who earlier this month pocketed $1.5 million when he sold shares in the Company, is adamant that the Harvey Norman Franchise model is the best model for growth up against the store owned model used by JB Hi Fi.

Why Intel Wants To Get Into Your TV Comment: Intel who in partnership with Microsoft have been accused of crashing PCs and servers for years are now trying to muscle in on the TV, Blu ray and PVR market as demand for consumer electronics outstrips PCS.

Consumers Turn Off Sony Despite New Products COMMENT: Tomorrow Sony will launch a new product line-up in an effort to recapture lost sales in Australia they are also tipped to slash the price of several products in an effort to remain competitive. The price cuts come as Sony moves to Chinese manufacturers to make their products.

Has Clive Peeters Compromised A Major Fraud Investigation? COMMENT: The Victorian Police have confirmed that within the past 36 hours a matter relating to the alleged theft of millions of dollars from retailer Clive Peeters, has been referred to them for investigation. But is this too late?

Bugger The Crime, We Got Our Money Say Clive Peeters COMMENT: Sonya Causer, the woman who stole millions from retailer Clive Peeters, is tonight a free woman after a deal was cut between Causer, the one time payroll master at the Melbourne based retailer and Clive Peeters boss Greg Smith.

Has Apple Screwed Themselves Into Cheap Components? Is Apple cutting costs a tad too far in an effort to make even bigger profits than the billions they currently make?

Content Copying War Decision Looming COMMENT: Two court cases in the USA could decide the fate of whether Australian's will be allowed to copy and store content much to the angst of movie and music companies.

Why Truscott's Really Failed COMMENT: A lot has been written of late about the failure of Truscotts, the South Australian consumer electronics and appliance retailer, and most of what has been said is sheer garbage.

Google To Microsoft Its 1983 All Over Again COMMENT: It?s been coming for some time, an almighty battle between Microsoft and Google, for the operating system market. Now the battle is on with the announcement by Google of a new Google Chrome OS for netbooks with notebooks and PC?s to follow shortly.

Foxtel Telstra Content Monopoly Now In The Making COMMENT: When Foxtel wanted to announce their recent Olympics package they deliberately chose media partners like News Ltd and NineMSN along with key marketing media as opposed to technology and lifestyle media.

Revealed Sonys Spin Doctor Extraordinaire COMMENT: Sony Australia?s chief spin doctor Jenny Geddes, who is desperately trying to smother the outpouring of bad news about Sony has taken to promoting her own image in local consumer electronic trade sites while taking yet another stab at myself and ChannelNews.

Warner & Commercial Radio Slammed Earlier today, trade website Current tried to discredit 4Square Media and websites ChannelNews and SmartHouse by claiming that we had engaged in an alarmist reporting over Digital Radio in Australia.

NBN: Why Optus Is Wrong And Telstra Will Cut A Deal COMMENT: The recent comments by Optus CEO, Paul O'Sullivan raises serious questions about the intent of Optus and, more importantly, their understanding of basic telecommunication costs relating to the roll out of the proposed National Broadband Network.

Sony Tries To Rationalise Price Gouging COMMENT: In a move to try and rationalise why they are price gouging, Sony Australia today pumped out a press statement in an effort to justify why they are charging Australians consumers up to 125% more for the same products than what a US consumer pays.

Vindictive & Unfair Attacks Really Sony COMMENT: Yesterday Sony PR attempted to intimidate 4Square Media by deliberately issuing a statement to the Australian technology media that was false and misleading. It was pure bullying tactics by a large Corporation who accused 4Square Media of vindictive and unfair attacks on their credibility.

Why Cisco Is A Logical Choice To Buy Sony During the past five years, Cisco has invested significantly in consumer electronics technology. They are building out massive content engines that will allow Hollywood content providers to deliver vast amounts of movie and music content to global audiences.

Sony Is So Stupid Say Consumers During the past month as we have exposed Sony price gouging of TV?s and Playstation consoles, along with their seriously overpriced notebooks, readers have responded with hundreds of emails. Very few are complementary of the Japanese company, who later this month is set to announce billions in losses.

Tech PR Spin Doctors Itself Into A Hole COMMENT: Financial Review marketing writer Neil Shoebridge has today launched into a scathing attack on public relations executives describing the PR industry as awash with incompetent people.

Broadband White Elephant In The Making COMMENT: The Labour Federal Government?s idea of a $43 Billion dollar fibre optic broadband network is already running into problems with one Internet Service Provider AAPT claiming that it could cost householders who use it up to $200 a month.