Victor Lee said, "Internet usage and modern lifestyles have changed consumer behaviour and purchase patterns, making it a very dynamic marketplace for those that can directly address consumer expectations. Online retailing is the next great frontier full of exciting opportunities to develop and expand direct market shares".

"Online retail is quite advanced in the US and Europe, and Australia is well positioned to follow this exciting trend. Mwave is in a great position due to its strong reputation among shoppers for its customer service orientation, commitment to great pricing, wide range of well-known brands and solid back-end infrastructure," added Lee.

Lee will be joined at Mwave with several key ex-Anyware staff, including General Manager, Patrick Managreve, former Sales Manager, Kaine Dennehy, and Anyware Marketing Manager, Steve Grant.

Co-founder and Director of PM & IT, Wilson Zhang commented, "these new additions to the Mwave team will surely enhance our market position and take Mwave to the next level."