The Senzu product range includes LED and LCD televisions, Blu-ray and DVD players, PVR and digital set top boxes, Hi-Fi audio products and accessories. It is currently available in Clive Peeters, Retail Adventures and Retravision Western.

Synnex CEO, Kee Ong said, "We are looking forward to launching the Senzu range of products in Australia. They provide a value alternative to the premium brands for the consumer and we expect them to be popular with our retail customers."

To lead the sales activity for the Senzu brand in Australia, Ziad Yaacoub has been appointed Sales Manager. He will be responsible for identifying sales opportunities for the Senzu range of products and growing the sales team in Australia.

Senzu's Sales Manager, Ziad Yaacoub said, "The Senzu range offers customers quality products at an affordable price and it is important that we provide our retailers with the peace of mind they are dealing with an established trusted supplier that provides a fast and efficient service. Synnex has strong relationships with Australian retailers which will help us launch the Senzu products into a very competitive market."