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APPLIANCES / INDUSTRY
MasterChef To Use Sunbeam Appliances

By Mendelson Tiu | Monday | 19/04/2010

Sunbeam has confirmed that its appliances will be featured heavily on the second season of MasterChef.

As the official supplier of MasterChef's kitchen appliances, Sunbeam said that its products will be used in all of the show's best loved challenges, including the Pressure Test and the Invention Test.

"Upcoming episodes will see contestants using the Café Series Blender, Food Processor and Mixmaster, Stickmaster Pro, Stainless Food Scales, Foodsaver VAC780, Ultra Deep Fryer, and Café Series Electric Kettle. Plus the Innovo Stainless Steel 4 Burner Gas BBQ will feature prominently in a barbeque challenge early in the series," said a Sunbeam spokesperson.

Sunbeam's CEO, David Jackson said, "Seeing the talented MasterChef contestants create amazing dishes with Sunbeam appliances will inspire viewers and highlight the capabilities of the very appliances they have in their kitchens."

According to the company, the contestants have attended training sessions to familiarise themselves with the capabilities of each Sunbeam appliance. A host of Sunbeam appliances will also be featured in the MasterChef house where the contestants live throughout the filming, giving them daily access to the brand's wide range of products.

Sunbeam is further investing in the MasterChef partnership with the development of an extensive TV brand advertising campaign that will coincide with the show's launch. 

 

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