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AUTOMATION / INDUSTRY
Hotel Industry Buying Up HD TVs And Control4

By David Richards | Monday | 21/07/2008

Hotels are installing thousands of display screen and in room automation systems in an effort to improve guest comforts lower operating costs and beat the phasing out of traditional CRT analogue TVs. Among the industries benefitting are the display industry and Companies like Control4.

In the latest move LG Electronics and automation Company Control4 have joined forces to develop an automation system for hotels, which will allow guests to control all aspects of their room experience, including lighting, room temperature, and in-room entertainment systems. 

Control4 is currently talking to several hotel and motel groups in Australia according to Nick Libertone the Managing Director of Convergent Technologies the Australian distributor of Control4.

During the past 12 months Control4 Suite Systems has gained tremendous traction in the hotel industry with the recent introduction into the City Center Project in Las Vegas, Mandarin Oriental and Trump SOHO.
Control4 was previously focused on the residential marketplace but recently entered into hospitality marketplace. Jim Gist, VP of development, believes that its value proposition is focused on three key areas: the guest experience utilizing the TV as a portal, the green concept ? focused on LEED certification and energy savings and construction cost savings ? wireless initiative requires less infrastructure.

By establishing relationships with a number of key in-room technology providers Control4 has already partnered with companies such as Axxess Industries and Saflok to integrate their technology into an overall system. And from their experience in the residential marketplace, Control4 is well positioned to integrate its product lines in mixed use facilities that offer both residential and commercial applications.

"With the inroads Control4 has made in the hotel industry, we believe this is the right time to collaborate on an integrated solution that will deliver a superior guest experience, with more features and convenience than a set-top box approach," LG's senior vice president of technology for R&D, Richard Lewis, said. "We look forward to working with Control4 to extend the use and functionality of flat-panel HDTVs beyond entertainment into control and automation for hotel guests."

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